THe 84th Academy Awards

PFI helps OscarThe 84th Academy Awards brought glitz and glamour. Each year Kimberly Oberheu, Chief Marketing Officer, has the opportunity to serve this great gathering of artists through the publicity team.

Every year Kim works for a week prior and during the day of the show on a larger team to insure that all media outlets are being taken care of at the highest level. The publicity team works to be the eyes and ears of the Academy. Being the largest event of its kind in the world, PFI gleans from the experience to take back ideas and execution concepts to our own corporate and executive clients. Not to mention, it is just fun to work with the Academy Awards.

The Artist and Hugo each won five awards, with the former winning Best Picture and its star Jean Dujardin winning Best Actor. The Iron Lady won two awards, including Best Actress for Meryl Streep. The Artist became the first silent motion picture in 83 years (after Wings, which won Best Picture at the 1st Academy Awards) and the first French film to win Best Picture.

 

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